America’s oldest distillery, Jack Daniels, has partnered with California’s Completely Fresh Foods, to launch products into the highest growth segment of grocery products, ready to heat/eat meals. Daniels products will use their famous distilled beverage in the sauces and marinades of the entrees; the sauces and marinades have been available in bottle form for some time.
Entrees announced so far include baby back ribs, roasted beef brisket, pork loin, barbecue pulled pork, barbecue pulled chicken and other “center of the plate” home meal products.
This grocery segment is predicted to undergo rapid growth in the near term, as consumers look for more convenient and timely ways of preparing meals at home.