Annie’s, manufacturer of good tasting, natural food products, started in New England over 20 years ago. The company is committed to sustainability and providing a healthier bent on a full range of products.
They’ve recently launched a new entry into the frozen pizza segment, a certified organic, rising crust pizza, in four varieties, four cheese, pepperoni, spinach/mushroom, and supreme.
To kick off the product, representatives of the company are touring the country, handing out slices, and showing off their “herb garden in a pickup” truck!
Yesterday, they stopped at the Whole Foods on SE Burnside in Portland, OR, and the knowledgeable and charming reps not only handed out slices from their tricked out pizza trailer, but also cruised the parking lot with plates full of delicious slices.
If you’re a regular reader, you know I’m quite snobbish about frozen pizza, and I have to say, Annie’s has my attention. We sampled three varieties, the cheese, pepperoni, and spinach, and all were reminiscent of a high-quality ingredient pizzeria offering.
The quality of the toppings was apparent, from the uncured pepperoni to the real cheese, and the self-rising crust was far better than most offerings in that category, crispy and chewy at the same time.
Social media followers of the campaign have an opportunity to walk away with a cute bonus gift by saying the secret word (spoiler alert, today it was “mushroom,”, delightful little herb packets for your home garden.
Good product folks! And thanks to your agency for telling the story, and letting us know. (Note they are from my home state of Minnesota, where great things are always born!)
