I don’t think I have ever reviewed a candy bar. But there has been so much advance marketing for Butterfinger’s new product, I felt compelled (that’s what is supposed to happen, right?) to give it a whirl.
I admire the candy companies, which seem to be taking a lead from Taco Bell (in my opinion). I think years ago there was some guy who said “let’s stick to 7-8 core ingredients, make them in different shapes, give them a different name and price point, and voila, a bigger menu!”
The candy companies have caught on to this concept. The original lonely Butterfinger candy bar, invented by the Curtiss Candy Company in Chicago in 1923, (also the creators of Baby Ruth’s) has journeyed through several owners, and is now in the hands of Nestle, has many different siblings now – the “Crisp”, and “Bites”, and now the “Cup.” Same ingredients, different configurations.
The “cups” are sold in a single serving pack (2 pieces) or the “share” pack (4 pieces) as a nearby 7-Eleven had the 4 packs at 2 / $2. Introductory offer one might imagine. One cup is 110 calories and 12 carbs, which isn’t so bad.
The four cups in a single wrapper beg to become a single serving. The chocolate is relatively fine, equal to an mass chocolate candy manufactured in America. The filling is peanut butter with some of the Butterfinger crunch in it, not as crunch as the bars, and far smoother than Reese’s cups. I’ve always thought the peanut butter in Reese’s cups falls into the category of unpalatable, and I generally think there is no such thing as ‘bad peanut butter.’ But even the peanut butter in foil packets that came in the MREs we had to eat after Hurricane Katrina is better than what’s inside a Reese’s Peanut Butter Cup. Just my opinion, of course.
Here’s a pic of the cup:
Butterfinger is officially launched the sweet with a Super Bowl advert, and here’s an advance peek.
Butterfinger Peanut Butter Cups Review