I read labels meticulously in grocery stores. Not out of some health concern, real or imagined, just curiousity.
I occasionally DO NOT read them when I grab something by impulse on the way out the door, and such was the case with Hooters Wing Breading “We Fix the Mix So You Don’t Have To!” I should have taken the time.
This stuff checked out at about 50 cents an ounce. Ingredients? Flour, salt, natural flavor and all those things you can never 
pronounce and have no idea what they are.
Result? A big fat zero. This product will add nothing to your “fry – day,” as it doesn’t have any distinguishable flavor.
A similar product, Zatarain’s Seasoned Fish Fry, has nearly the same ingredients, but actually does have a flavor it imparts to your fry session. I do buy that, and it’s even more economical – a mere 11 cents an ounce.
Same result, less grief, less of investment? Buy flour – at about 3 cents an ounce. Add whatever you want, prefer, garlic or onion powder, salt and/or pepper, and I always throw in paprika which helps with browning. Feel like you want to spend more?
Buy a premium flour like King Arthur. There, do you feel better now?
The grocery stores are chock-a-block full of restaurant branded items these days; I’ve yet to find many that do justice to the product from the restaurant they represent. And I’ve tried a lot of them! Leave a note if you’ve been impressed with one!
Hooters Wing Breading Review