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Hardees Double Cheese Slider Review

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Hardees Double Cheese Slider ReviewHardees, actually it’s predecessor, Sandys, was the first fast food in my hometown, years before McDonalds or BK landed.

Second was probably Henry’s, another defunct chain.  So, anyway, I’ve always had an affinity for Hardees, and while it has ebbed and flowed over the years parallel to their own ups and downs, the last few years I’m good with them.

I think they have the best breakfast sandwiches in the industry, and they have actual, real, bonafide ham in the breakfast hours, as well. Some years ago, they decided their target customer was going to be young men, who aren’t shy about eating hardy, and then went after that market, and while I don’t know the numbers, I’ll bet they made a solid dent in it.

They focus on larger burger patties, 1/3 pound minimum, heavily loaded  — like the Monster Thickburger, two 1/3 pound patties, four strips of bacon, three slices of American cheese, mayo on a bakery bun.

In order to tell their target customer about their new focus – they employed a number of attractive female celebrities, portrayed as seductively eating the new burgers.  This went on for a few years, then somebody moaned about it and they stopped.

I thought it was brilliant.  PC aside, the company had a demographic specific product and designed marketing to capture that audience. It worked.

Here’s one of the commercials.

Feeling a might pecking a few weeks ago, somewhere unidentifiable in the Carolinas, I pulled off to grab a snack and happened into Hardees for the only reason is it was the easiest to get in and out of off the street.

They were advertising a double cheeseburger slider for a buck, which would be all I’d need at the moment. (BUT….the only TRUE sliders, IMHO, come from White Castle and Krystal).

I was the only customer inside. There were no drive-thru customers.  Yet for some reason, it took a full fifteen minutes to put this sandwich together, and apparently they couldn’t spare another 15 seconds in the microwave to melt the cheese.

No matter. Tasted OK.  Mission accomplished.  Hey it was a buck!  Better meat and bun than lots of fast food burgers at $2-4.

I don’t see it on the menu on their website, must have been a limited time thing.

So here’s a pic of the slider.

Hardees Double Cheese Slider Review

 

 

 

 

Hardees Double Cheese Slider Review

Hardees Double Cheese Slider Review

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