“Build Your Burger” Concept on College Campuses

Aramark, the multinational operator of institutional food facilities, has started implementing “Build Your Own Burger” stands on college campuses.   The program was contributed to by student’s input from around the country.  The offering is called the “Burger Studio.”

Using electroaramark order stationnic touch-screen ordering kiosks, students can select an Angus beef, chicken or veggie burger that is made to order with their choice of more than 30 toppings, cheeses and sauces.

Hundreds of students from campuses Aramark serves around the country helped to create Burger Studio, including the concept, design, name, use of technology and staff uniforms.

Aramark conducted online focus groups and sponsored chat rooms to capture student feedback about all elements of the brand. Students reviewed all menu items under consideration to ensure that the types of burger, fries and buns would appeal to students.

The first Burger Studio locations are opening this fall at University of Delaware, University of Hartford, Middle Tennessee State University, Missouri Western State University and Springfield (Mass.) College. Additional locations are planned to open early next year.

aramark burger studio

Leave a Reply

Your email address will not be published. Required fields are marked *