“Think Jerky,” a Chicago start-up is doing just that, with flavors like Ginger-Orange and Sweet Chipotle Beef Jerky, and Siracha and “Thanksgiving” Turkey Jerky.
The brainchild of Michelin star chefs Laurent Gras, Gale Gand, and sustainability expert Chef Matt Troost, “Think Jerky” is out to change the way the industry and consumers perceive this traditionally tasty, but sometimes not so healthy protein snack.
Here is the chef/owner’s tick list for ingredients and sourcing:
- Grass Fed
- Free Range
- Paleo Friendly
- Family Farmed
- Gluten Free
- No Nitrates
- No Added Antibiotics
- No Added Hormones
Herbs and spices are substituted for the salt and chemicals employed by many large meat snack companies.
Packages of “protein snacks” and drinks are all the rage these days, but Think Jerky heads the list for quality ingredients and healthy nutrition.
The snacks are high in protein, lower in sodium,sugar and carbs as evidence by the nutritional contents of the Ginger Orange package I received.
There are a lot of reasons to enjoy the Ginger-Orange jerky. As you’ll note from the pic below, ThinkJerky uses whole muscle meat – this isn’t a chopped, pressed, formed or extruded product from a mystery meat slurry like a lot of meat snacks.
You’ll immediately like this because it’s less salty than mass marketed competitors, due to using tamari instead of regular soy. Tamari is a thicker, fermented, less salty soy, and ThinkJerky uses a gluten-free one, an additional benefit! (And no fake smoke flavor!)
The citrus flavor is there as a nice undercurrent and the ginger is more pronounced; it almost reminds me of South African meat snacks like biltong, which relies heavily on flavors like coriander and nutmeg. In other words, with ThinkJerky you get your meat snack fix on while enjoying some very refreshing flavor combinations. It’s a winner! Chef Gand came up with this flavor, and there is a short video of her talking about her thoughts on putting it together.
Oh, and by the way? You can help “Think Jerky” get to market a lot faster, and be one of the first to receive the product by participating in their Kickstarter campaign, now in full swing.
The product will be on shelves near you sometime this fall! (Samples were provided by Think Jerky).
Think Jerky Review