The company says no one can make bagels like folks in Brooklyn, and it’s because of the perfect water that Brooklyn has for bagel baking. So they invented a Willy Wonka type machine that takes local water and makes it Brooklyn Water. I have no clue what that means, but customers seem to like it, as Los Angeles Burger Reporter Larry Daniels checked out the new Beverly Hills location the other day. That location is owned by the company’s new flack, Larry King, former interview meister of CNN. “Beverly Hills, Hello, you’re on the air.” (Or in the water).
The OBWBC bakery/cafe features fresh-baked over-sized bagels, bagel sandwiches, melts, chopped salads, muffins, and a signature iced-coffee that features ‘coffee ice cubes’.
Full menu is online. The chain is on an expansion tear, with outlets open in FL, CA, and MD. Good to know info? If you live near an outlet and there is a local boil water edict, you can get up to 5 free gallons of water at one of their stores.
No word on whether Piers Morgan will open a competing shop.
262 S. Beverly Drive, in BH, Open 6-6, 8P closing on Fri and Sat., and coming soon to West Hollywood.