I like jerky. I’m always in the hunt for new brands to find the ideal one for my personal taste. I like them beefy, smokey, slightly salty, and chewable. My favorite is one of the national snacks of South Africa, which I reviewed, and you can order online. I like that product as it is actual strips of beef muscle, instead of a processed product.
A few years ago, I made a trek to the factory outlet store for Jack Link‘s, in a small Wisconsin town near where I was brought up.And some top chefs in Chicago came up with their own brand which is very tasty.
Well, “West Coast” friends of mine have been crowing about Krave brand jerky for some time. “The best ever,” “unbelievable.” Krave was started by Jon Sebastiani, of the wine dynasty, who rapidly ramped it up to a $35 million annual company before flipping it quite early in its life to Hershey for $220 mil.
Legend has it (and the website) that Sebastiani and some athletic type friends that there was a hole in the market for this type of snack, and targeted to the work out crowd. (Not me, exercise for me is jogging my memory).
Krave touts their gourmet and natural ingredients. I chose the original variety ($3.99 at WalMart, same price as competitors), and the ingredients include: Beef, Cane Sugar, Gluten Free Soy Sauce (Water, Soybeans, Salt, Alcohol), Honey, Contains 2% or Less of the Following: Sea Salt, Granulated Garlic, Onion Powder, Paprika, Spices.
Long and short. I didn’t care for it. Although well within its expiration date, it was hard as a rock. Not sure if that is intentional or not, but it doesn’t appeal to me. Secondly, it contains cane sugar (why?) which really boosts the carb count, which I guess is good for marathoners, but not for diabetics and weight watchers. Low carb meat snacks are standard fare for the latter in many cases.
Krave has different flavors, and you can order online for about twice the price that I saw in stores. This may be your dream jerky. As for me, it motivated me to have making jerky at home for this weekend. I used to get great home-made jerky from a dear friend, who eventually went crazy and quit making it.
I’ve got beef strips in marinade here at the burger house. In 24 hours, I’ll start drying it. I’m excited.
Krave Jerky is manufactured at a company in Kentucky called Louisville Processing & Cold Storage. Picture of that facility below.
Krave Jerky Review