Aramark, the multinational operator of institutional food facilities, has started implementing “Build Your Own Burger” stands on college campuses. The program was contributed to by student’s input from around the country. The offering is called the “Burger Studio.”
Hundreds of students from campuses Aramark serves around the country helped to create Burger Studio, including the concept, design, name, use of technology and staff uniforms.
Aramark conducted online focus groups and sponsored chat rooms to capture student feedback about all elements of the brand. Students reviewed all menu items under consideration to ensure that the types of burger, fries and buns would appeal to students.
The first Burger Studio locations are opening this fall at University of Delaware, University of Hartford, Middle Tennessee State University, Missouri Western State University and Springfield (Mass.) College. Additional locations are planned to open early next year.