This just in from Wendy’s, in honor of National French Fry Day, tomorrow, July 13.
In honor of National French Fry Day on July 13, Wendy’s examined the growing phenomenon of dipsters, those who dip their fries into a Wendy’s Frosty. Yummm!
The combination of the sweet cold Wendy’s Frosty and sea salt hot French fries trend is on the rise—in fact, a recent national survey* revealed that 1 in 3 Americans (33%) have dipped a French fry into a Wendy’s Frosty. And more than 263,000 people online are talking about this!
The survey also found:
- Dipsters are typically young and hip! Two times as many 18 – 34-year-olds dip their French fries in a Wendy’s Frosty versus 45 – 64-year-olds.
- Families have jumped on the dipster wagon—nearly one of every two families (47%) have plunged their fry into a Frosty.
- Women are as likely to dip their fry into a Wendy’s Frosty as more traditional condiments like mustard, while 18 – 24-year-olds are more than twice as likely to dip their fry into a Wendy’s Frosty versus mustard, mayo or vinegar.
(*based on survey of 1,000 Americans via Omnibus on X date)